

Any special instructions issued in national interest will be over and above the permissible commercial time. (iii) The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged on pro-rata basis. The actual duration of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. (ii) Ordinarily, the programme duration of a time slot is considered for 30 mins. Multiple sponsorships could be sold for any given programme.

Number of Sponsors Allowed & Programme Duration:- (i) Ordinarily there shall be no limit to the number of sponsors for a programme.

(iii) Advertisements featuring the artist participating in a particular serial / programme are also accepted for telecast along with the same programme. (ii) The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible commercial time. In case of a product, free commercial Time (FCT) can be utilized for the advertisements of that product/service only.

In-house Sponsorship of Programmes (i) Booking is acceptable either of a client or of a product/service. National Rate Card effective from ( ) SPONSORED PROGRAMMES GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES 1.
